Jago Grahak jago

State Consumer Helpline Knowledge Resource
Management Portal (SCHKRMP)

Empowering Consumers

Govt. of India
IIPA logo

Daily News Clipping

 
AEML to hold camps for consumers
Unitech to pay Rs. 1 Cr. to home buyers
WhatsApp chief writes to RBI, seeks nod to expand payment services to all users
What consumers need to know about safe food
RBI likely to keep interest rate unchanged on Dec 5
Home buyers want effective enforcement
Buyers opt for RERA
Google Hangouts for consumers will shut down by 2020
Corporation erecting display boards in violation of rules, says CCC
Should vehicle drivers or owners pay for third-party compensation in accidents
In rare move, Indias top bad-debt buyer eyes consumer loans
Horlicks sold, HUL to merge with GSK Consumer in Indias biggest consumer goods deal
Government plans to revamp its consumer awareness campaign Jago Grahak Jago
Consumers trust private firms more than government with personal data: KPMG
GSK Consumer jumps over 1 on merger with HUL
HC directive on action against KSRTC staff
Former MLA files Rs.15.5 cr cheating complaint
Horlicks brand now in HUL hands
Be careful while shipping furniture across foreign shores
For Amazon, India sees highest product returns
Make TV ratings more accurate, tamper-proof: Industry groups to Trai
HC directs Bharat Petroleum to pay Rs. 1 lakh
Vigilance wing in RERA Karnataka in the pipeline
School fee: Parents may go to court if plea unheard
Aadhaar seeding: 40 co-op. loan accounts have data mismatch
Consumer court directs Unitech to refund 43 homebuyers for 3-year delay in delivery of Noida project
Devise norms for payment apps, RBI told
Brokerages bullish on HUL post deal with GSK
RBI keeps interest rates unchanged
Customers spending more in data analytics to mitigate risks, improve engagement: Infosys
RBI moves to boost digital transactions, protect users
Tipplers add to plastic pile
Lok adalats on power theft cases
Unauthorised hostel owners will end up in jail for two years: Collector
Property developer told to refund home buyers
Low onion acreage could mean tears for consumers
TNRERA ascertains first compensation totalling Rs 4 crore
With do-not-disturb app in store, Apple finally TRAIs hard to warm up to India
Special drive to educate consumers
HC Bench issues direction to Tiruchi Collector
‘Hand over land allotted for law college students hostel’
Indian institutes are helping MNCs work towards R&D?breakthroughs
Auto, cab drivers can send SMS, reduce CNG queues
Jewelry store told to pay refund for ‘false promise’
Bluebells school misused funds, has Rs 2.5cr surplus: Delhi govt
HUL’s earnings likely to rise 4 post GSK Consumer deal
Maternity benefits not just for live births, says consumer court
Water consumption charge assessment takes a hit in city
Government wants GI products on bigger retail canvas
Hoteliers end boycott of food aggregators
HUL unlikely to become the largest food company: Experts
Travel agency told to pay Rs. 60,000 solatium
India likely to offer GST relief for the BPO Industry
Refund people who got high power bills in Mumbai, MERC tells Adani Electricity
Parking contractor told to pay Rs. 6 lakh for missing car
3,072 cases settled in Lok Adalat
Simplified GST return forms to be rolled out from April 1: Revenue Secretary
Government extends GST annual return filing date to March 31, 2019
SBI customer using UPI app defrauded of Rs 6.8 lakh
Development works reviewed
2,046 cases settled in Lok Adalat
ICICI Bank may use mAadhaar for KYC
Trade expects new Agri Policy to give impetus to Sector
SBI account holder Your bank just made EMIs costly loan rates hiked by 0.05, check new rates
IRDAI proposals on life covers will help buyers: Ashish Vohra, Reliance Nippon Life Insurance
Google acquires Where is My Train
GSK Consumer Healthcare to fight case against tech transfer
TRAI moves Supreme Court for discount cap on channel bouquets
Will cashbacks amd deep discounts to lure customers sustain
Consumer Protection Bill awaiting Parliament’s scrutiny
Government likely to meet FY19 digital payments target
Farmer lobby to trade with onion-deficient states directly
Railways to provide jerk-free rides on Shatabdis, Rajdhanis
Gas agencies to face raids
Row over power bills in Gujarati
SBI plans to raise up to 1.25 billion via bonds
Consumer court recuses itself from jeweller’s case
Paytm set to launch Paytm Cashback Days
PDS rice seized in raid
Hold Godrej Consumer Products, target Rs 807: Anand Rathi
RBI moves to boost digital transactions, protect users
Fake drug trade thrives in UP, parts of Uttarakhand
2.76 cr ration cards cancelled
Auto firms looking to ride the EV wave
‘Customers are looking for exciting consumption ideas...we see deals there’
Online companies are now selling meat and a new perception
Fake and bad news depressing markets
Inflation cools, IIP growth surges in double treat for economy
Hospitality industry body FHRAI sends notice to Go-MMT, warns of a nationwide protest
IRDAI unbundles motor, personal accident insurance
eSigns latest victim of SC’s aadhaar verdict, fintech firms may take a hit
Come June, groundwater extraction will invite a fee
Punjab officiallauds PDS in TS
Club told to pay over Rs.1 Lakh as solatium
Delhi HC order: State FDA to crack down on e-pharmacies
Maharashtra govt asks dairies to submit buyback plan for milk pouches
Dairies can use plastic milk pouches till February 15
Delhi HC refuses to stay compensation formula for Johnson and Johnson faulty implants
Google Shopping will be a connector between retailers and consumers
Punjab official lauds paddy procurement
Lost your Aadhaar card Heres how you can get it reprinted
eSigns latest victim of SC’s aadhaar verdict, fintech firms may take a hit
 

Make TV ratings more accurate, tamper-proof: Industry groups to Trai
The Economic Times, November 05, 2018


Heads of television stations and industry groups have asked the Telecom Regulatory Authority of India (Trai) to improve the existing system of measuring TV viewership make ratings more representative, accurate and tamper-proof.

These suggestions came at a meeting recently called by Trai with all stakeholders on the ‘Review of Television Audience Measurement.’ The exercise sought to assess credibility of the current measurement system and “gather opinions on how to further boost representativeness and robustness of current data” provided by Broadcast Audience Research Council (BARC) India, an official at Trai told ET.

BARC India, a joint initiative of broadcasters, advertising agencies and advertisers, is India’s defacto official rating agency. BARC India statistics, released weekly, define a channel’s popularity and play an important role in advertising-related decision-making worth Rs 25,000 crore a year.

In April, the ministry of information and broadcasting had written to BARC on concerns within some channels about data produced by the agency, and why it was not reporting viewership separately for states such as Himachal Pradesh, Haryana and Punjab, which could have been due to low sample sizes.

Trai chairman RS Sharma confirmed that the authority has reached out to stakeholders on improving the present system of measuring TV viewership and that the regulatory body will decide if it needs to bring in recommendations and guidelines soon, based on the views it gets.

The first meeting of this kind was held on October 22, which saw participation of representatives from major news and general entertainment channels, Indian Broadcasters’ Federation and News Broadcasters Associations, Indian Society of Advertising (ISA), Advertising Agencies Association of India (AAAI) and BARC India, among others.

Trai released a consultation paper on the issue Monday, inviting comments before January 2. The regulator has detailed viewership measurement methodologies used in the UK, the US, France and Ireland, among others.

BARC has installed ‘BAR-O-meters’ in 33,000-odd empanelled households. While watching a show, members of the panel household register their presence by pressing their viewer ID button, thus capturing the duration for which the channel was watched.

The identity of these households is kept confidential to prevent panel tampering. Earlier this year, BARC’s vigilance team had detected leaks in such confidential data, which it said was being countered as an ongoing process through measures that included police complaints.

According to those attending the meeting, issues discussed included the need to expand the sample of households BARC uses to determine its weekly ratings, and ways to control tampering and panel infiltration. The option of there being a government nominee in BARC was also among the main issues that cropped up at the meeting. A participant told ET “it was slightly disconcerting as to why the government needs to discuss these matters that should be left to broadcasters and industry.” Another participant shared this view.

Broadcasters largely agreed that, as of now, there was no need for another agency apart from BARC India to get into TV viewership measurement. However, the general consensus was that the industry needs to invest more in the current system and newer technologies like sample RPD (Return Path Data), to make it more robust and credible, especially for smaller genres such as news, lifestyle, and English language channels.

Most participants present in the meeting, ET has learnt, have said a larger sample is needed, and that it was important to understand the difference between “size and quality” of the sample.

News is the third-largest genre on television with an 8% viewership share of the total TV universe, with more than 160 channels across English, Hindi, and regional languages. A BARC official said while there are some platforms that today claim to be able to measure viewership, the technologies are “untested and unverified” as of now.

MK Anand, managing director and chief executive of Times Network, said: “Just as we believe in self-regulation over third party or government regulation in content, we see BARC as a selfmeasuring mechanism. It is coowned by broadcasters, advertisers and agencies. This is always better than any third party. Yes, processes will have to continuously improve, but as far as governing of the system is concerned, there are adequate safeguards in place.” He, however, added that panel-tampering needed to be made a criminal offence. “Currently, it is a bit vague and even the police doesn’t understand the implications. Once it becomes a criminal offence, it can be handled much better.”

A participant and ABP News chief operating officer Avinash Pandey said it was important that newer technologies such as return path data (RPD) were put in place so that “extrapolation of data from a small sample of households” is no longer the only way to measure TV viewership.

BARC India has started the process of using set-top boxes to add to the current measurement. For this, it is looking to work with sets of sample homes from leading DTH and Cable TV Operators. “For a diverse country like India, where TV watching patterns and languages… change every 100 km, we cannot use a homogenous method. We need to bring in techniques that can give accurate data,” Pandey said.

That BARC is not yet measuring digital viewing and that it needs to improve its “outlier management system”, particularly the way it detects tampered data and deals with it, also needs to be worked upon, the broadcasters are learnt to have told Trai.

Translate this page

Help No. States Consumer Helplines

  • ANDHRA PRADESH
    1800-425-0082, 1800-425-2977
  • ARUNACHAL PRADESH
    1800-345-3601
  • ASSAM:
    1800-345-3611
  • BIHAR
    1800-345-6188
  • CHHATTISGARH
    1800-233-3663
  • DELHI
    011-23379266
  • GUJARAT
    1800-233-0222,
    079-27489945 / 46
  • HARYANA
    1800-180-2087
  • HIMACHAL PRADESH
    1800-180-8026
  • JHARKHAND
    1800-3456-598
  • KARNATAKA
    1800-425-9339,
    1967
  • KERALA
    1800-425-1550
  • MADHYA PRADESH
    1800-233-0046
  • MAHARASHTRA
    1800-22-2262
  • MANIPUR
    1800-345-3821,
    0385-2443924
  • MIZORAM
    1800-345-3891
  • NAGALAND
    1800-345-3701
  • ODISHA
    1800-345-6724,
    1800-345-6760,
    0674-2351990,
    0674-2350209
  • PUDUCHERRY
    1800-425-1082,
    1800-425-1083,
    1800-425-1084,
    1800-425-1085
  • RAJASTHAN
    1800-180-6030
  • SIKKIM
    1800-345-3209
  • TAMIL NADU
    044-28592828
  • TELANGANA
    1800-425-00333
  • TRIPURA
    1800-345-3665
  • UTTAR PRADESH
    1800-1800-300
  • UTTARAKHAND
    1800-180-4188
  • FSSAI
    1800-11-2100
  • WEST BENGAL
    1800-345-2808