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Jewelry store told to pay refund for ‘false promise’
The Times of India, December 06, 2018


Mumbai: Bringing to book a jewellery store which promised customers that purchase of gems would solve their personal problems, a consumer forum has ordered that it refund Rs 1.3 lakh to a city man who had paid the sum for precious stones to find a bride.

The forum held that Lower Parel-based Suwarnsparsh Gems & Jewellery had failed to live up to its promise of refunding the amount in the event that the buyer’s life goal remains unfulfilled after 30 days of wearing the jewels.

In the complaint submitted before the Central Mumbai District Consumer Disputes Redressal Forum in 2017, the Dockyard Road resident said he had been searching for a bride through the “astrological” route and had failed. The man said when he was shopping at Dadar, he came across an advertisement guaranteeing accomplishment of any life goal within 30 days of the purchase of an advised gemstone from the store.

The man further stated that he inquired with the store by believing the ad. According to their advice and assurance, he visited the shop on October 10, 2015, with his parents and bought a diamond and an emerald. He started wearing the stones in the hope of finding his life partner.

A month later, though, when the complainant did not get the desired results, he returned to the store. He was told that this rarely happens and was advised to give it another month. In February 2016, he returned to the store and complained about its failure. Once again, though, he was promised effective results and asked to wait for yet another month. He said hoping his wish would come true, he ignored the past failure. When this continued till June 2016, the complainant said he began to blame his own future. He soon realized, though, that he had been cheated by the store, which had given him wrong advice and promised “impossible” things.

In the forum, the store denied the allegations and sought a dismissal of the complaint.

The forum, though, referred to the terms of refund mentioned in the bill and said the complainant was entitled to the money. It also said that documentary evidence submitted by the complainant refuted the store’s claims that he had not sought a refund within 30 days. “The evidence produced by the complainant is sufficient to show that there is a deficiency of service and unfair trade practice on part of the opposite party (store).”

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