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80 of people may switch to online streaming platforms: Study
Economic Times, March 13, 2019

NEW DELHI: Post the sector regulator’s new tariff regime, as many as 80% of people are expected to switch to online streaming platforms such as Amazon Prime, Netflix and Hotstar, a new finding by market research firm Velocity MR Wednesday said.

The Telecom Regulatory Authority of India (Trai) has recently come out with a tariff regime in an aim to allow subscribers to pay for only those TV channels which they wish to watch.

“Majority of 80% say that they would either opt for a lesser number of channels or switch to online streaming platforms or OTT platforms such as Netflix and Amazon Prime,” the firm in a statement said, citing study said.

“The opinion on the new TRAI rules weighs slightly more to the positive side as more than 50% say that it allows them to choose the channels that they want to watch and hence the cost per channel is not an issue,” Jasal Shah, Managing Director & CEO of Velocity said.

Shah added that TV subscription costs have become expensive with nearly 5% were not even aware of the new regulation.

The national study was conducted among a sample size of 2,010 respondents and covering prominent Indian cities including Delhi, Kolkata, Mumbai, Hyderabad, Bangalore, Chennai, Ahmedabad, and Pune.

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